Activism as a Marketing Tool for Engagement with History and in Capitalism
Photography by Zack of Gallery Department boutique (Los Angeles).
Tuesday, September 4, 2018

Cultural impresario Josué Thomas designed the “Stop Being Racist!” T-shirt as a conscious public message addressing unpleasant racist incidents he and others experienced. Thomas joins others, such as Colin Kaepernick in his protest and the sports apparel corporation Nike’s 30th anniversary “Just Do It” campaign featuring him, in brave and provocative contributions of gestures, narrative writings and building of movements of resistance and calls for social justice that are making inroads towards change and greater good for all U.S. and global citizens. Alison Rose Jefferson and Josué Thomas are pictured (right) at his art exhibit opening in front of one of his “Stop Being Racist!’ series paintings.

Check out the ARJ essay on Thomas and his T-shirt here. Learn more about and view pieces from Thomas’ “Instant Gratification” art exhibit at There There Production Company and exhibit space in East Hollywood, California.